20 July 2007
Experian, the global information solutions company, announces that it has acquired The pH Group, the UK market leader in business-to-business marketing analytics.
Founded in 1987, The pH Group is based in the UK and France. It provides data and analytics to help clients identify new business opportunities and develop targeted marketing campaigns. The pH Group operates across a wide range of industry sectors, including financial services, IT and telecoms.
This acquisition complements Experian’s existing portfolio of business information and marketing solutions and gives Experian leadership in the UK business-to-business marketing sector.
The pH Group’s sales in the year to 31 December 2006 were £6.1m, with gross assets at 31 December 2006 of £3.98m. It will be included within Experian’s Credit Services activities. The pH Group was acquired from its management team.| Enquiries | |
| Experian | |
| Nadia Ridout-Jamieson, Director of Investor Relations | 020 3042 4215 |
Finsbury |
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| Rollo Head | 020 7251 3801 |
James Wyatt-Tilby |
Experian announcements are available on www.experiangroup.com.